Before the mobile phone revolutionized into a handy gadget that allows you to do everything from order a meal, book a flight, watch a movie, attend classes, etc., most people who spend copious amounts of time just browsing random web pages.
Placing your business ads in the popular sites was sure to land you dozens of curious visitors popping in to see what your website was all about. If you played your cards right, they would become the latest additions to your growing list of customers.
But things have drastically changed.
Change with the Tide
Today, people like to meet in online social communities that represent their common interests. The smartphone allows millions of users to actively engage in social media interactions at all hours of the day and night.
As a business owner, you have to work hard on your marketing to catch people’s attention without seeming pushy.
Your brand communication must paint the right picture of your business and reflect what your business is about. To have any meaningful impact, your message needs to be in front of the target audience at all times.
With so many other things to do to keep the business moving, this can be hard to achieve. That’s why you need a marketing automation tool to make the process smooth.
- Manages All Your Business Marketing and Communication Needs
Marketing automation takes over the management of your marketing and communication so that you don’t have to move from platform to platform posting your content, and then repeating the process every so often because it’s the only way to ensure sustained visibility for your business.
Choosing a marketing automation service can seem challenging since most providers offer what appear to be similar services. However, you should look for a provider whose services cover most of the digital expanse.
Otherwise, they’ll only push your campaign to a limited set of platforms. A company that offers a unified integration of all digital communication channels today provides more value.
- It Increases your Visibility
Banana content automation interface allows businesses to create and manage content across multiple channels from one place.
They may offer an automatic newsletter service, email communication, social networks integration, WordPress management, digital amplification, collaborative editorial planning, and performance analysis.
This all-round approach to marketing covers all digital communication ground, giving you the wide publicity needed to push your business to the next level.
- Easy Share across Social Networks
By using marketing automation services, it becomes easy to share content across social media networks. The tool is programmed to schedule content publication on all major social networks, including Facebook, Twitter and LinkedIn.
This takes care of an important aspect of your communication which can be repetitive and time consuming.
- Email Communication Made Easy
Your email communication is simplified.
- You don’t spend excessive time designing the email, sorting your list, or end up sending your emails late.
- The Banana content automation tool offers a range of email templates that you can customize for each of your lists.
- You can also choose the automatic newsletter option, which sends out a newsletter to a specific list on scheduled days/dates.
You get a deep analysis of your ad campaign performance, know the response rate in each platform, where the highest number of sign-ups originated, and what strategies are not working.
This information will help you plan the next step for your business.