Role of Digital Menu Board for Digital Signage Advertising

Role of Digital Menu Board for Digital Signage Advertising

Although the most basic use of a digital signage menu board is to display menu items and prices, the menu board can also offer entertainment value by incorporating really simple syndication such as sports or news streaming to reduce perceived waiting time. In addition, it can be programmed to inform clients about new products and promotions. Ready or not, digital menu boards are becoming a part of the fast-casual, quick-service food industry. Whether digital menu boards are right for your business, you may consider the potential benefits of such systems, its ROI and decide for yourself.

The client requested to incorporate dynamic images on those screens behind the ordering counter, and a TV zone on screens deployed in the sitting areas. Before signing the contract to deploy digital signage in your business, here are the major hurdles you need to know and understand. Consideration to screen placement on your wall is of critical importance. Look to proper distance between viewer and screen. Angle the screens to best readability. Insure enough electrical outlets are available for screens and players. Benefits of digital menu boards:

  • Display menu prices and change prices quickly
  • Do away with print menus and reduce environmental waste
  • Promote items which are high in inventory or with high profit margins
  • Add new item to menu quickly
  • Run special promotions
  • Display nutritional information
  • Reduce perceived wait time for clients by running RSS’s

Make sure the screen size is appropriate to your needs. For example, if you have a menu board with lots of text and images, you may want to select a larger screen. The media player must be powerful enough to support content elements from images to videos. Your decision on how to manage your content, wireless or over the internet, affects your choice of equipment too.

This the most important part of the deployment. The system effectiveness is dependent on the content. Let the contractor know what you want in the content. In addition to text, images, do you want to have video, live TV, RSS feed, weather, time, or anything else. Everything comes together at deployment. Allow enough time to test your system and allow time to train the customer to manage it. A new age of digital menu board has been born from advancements in commercial-grade, LCD TV technology as well as improvements in the digital media players and content management software. These advancements have made digital signage highly affordable and an appealing communication tool for businesses or corporations of any size - small, medium or large!

The cost of deploying an in store digital signage solution has dropped and costs continue to drop every year. Using digital menu boards can be as cheap if not cheaper than using traditional displays. Designed with hospitality in mind special digital menu board installs can withstand the rigors of cooking areas. Robust networked platform lets groups centrally create and control content. Bullet proof security and design keeps unwanted messaged out and ensures continual play.

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