Compared to other businesses, today, eCommerce is like a giant king-kong amidst tiny apes. Still, the king-kong cannot afford to stay hidden in the jungle. It needs to be seen and admired so that sales take off and competition remains quiet.
Being an internet dependent business, search engine ranking is a lifeline for eCommerce. There is no messing with it. You are either on the top of the search engine rankings or left out biting the dust of competition. Period.
So, how to pull search engine rankings to your side to win?
By playing by the rules of the game of course. Following the best practices to the last word and innovating on them whenever possible.
To make things less strenuous for you, we have put together this list of SEO best practices to make search engines your best friend and search engine ranking your coveted wins.
#1 Get the right keywords
Getting the right keywords is half the battle won in SEO. That requires extensive keyword research. Keyword research should be done keeping in mind the common terms customers use for searching for related products, search volume and relevancy.
Remember, the quality of keywords you search determines the outcome of your SEO efforts.
How to find accurate keywords for your eCOmmerce store?
Here are some effective ways to do it:
- Use Amazon suggestions
- Use a keyword tool determinator
- Use SEMRush
- Google Keyword planner
Also, bear in mind these factors while choosing the keywords:
- Search volume, higher the volume, better the choice
- Keyword-product fit – does the product fit into the product description accurately?
- Commercial intent – does the keyword sell or is it just a plain search term
- Competition – how many pages successfully rank for the search term. More the hits, tougher the competition.
#2 A user-centric website design
The website design of an eCommerce store must make customers stay and spend more time. At the same time, it should be user-friendly too. The long time spent should not be to figure out where to click to get the desired result.
Website design plays a major role in search engine optimization. The user-friendliness motivates customers to visit your store frequently which in turn adds weightage in search engine results.
Some things to bear in mind while designing the website include:
- Quick navigation
- Strategically placed call to actions
- Quick search bar
- Product filters
- Price bar
- Quick website loading speed
#3 Simple permalink structure
The permalink structure serves two purposes:
- It is the address through which the customer comes into your website. The simpler and direct it is, higher the traffic it would be
- Secondly, the URL will contain keywords. Search bots first crawl the website URL to decide what kind of information the web page is providing.
So setting an ideal permalink structure is the key to improving traffic and SEO ranking.
Most importantly, avoid using URLs that are complex and contain gibberish, like this:
Instead, use this:
#4 Set ALT Text for images
ALT Text or Alternate text is displayed when an image does not load properly or takes time to load in a website. The purpose of ALT text is not to act as captions, but to help search engines crawl the image.
Search bots cannot see or read the images you post in a web page, instead they crawl the alt text attached to the image to determine the search ranking of the page. Hence, setting ALT text tags for all your product images is an ideal thing to do if you wish to get placed in the top slots of search engines.
#5 Collect Customer Reviews
Some eCommerce store owners do not allow customer reviews on their website fearing criticism. One thing they ignore is these customer reviews have the power to attract search engines.
Customer reviews are by nature original content that customers post on the website. Hence, they are free. Secondly, since they are user-generated they also contain the relevant keywords, like the product brand name title and dimensions which helps boost the search engine ranking for the product page organically.
#6 Ramp up Security
Do you know? Security counts as a major ranking signal for Google search engine ranking. Configuring your eCommerce store with a GeoTrust EV SSL certificate will help boost search engine rankings as well as instil confidence in the minds of customers.
It works like this. Google considers web security to determine whether the page is suggestible to users. HTTPS web pages are flagged as secured while the rest are usually flagged off as insecure.
Secondly, customers always want to be assured that their personal information is secure and protected at all times. HTTPS is a good measure to ensure that. The green address bar and the padlock symbol are quick ways to show customers that the data exchanged from the web browser to the server is encrypted and free from any kind of eavesdropping or interception.
#7 Remove redundant product pages
What happens to all those product pages that you discontinue selling? You cannot keep them live and how customers stock out warnings. They are such a dampening situation and can turn off customers from visiting your store.
An ideal thing to do will be to remove those redundant product pages or reuse the tags for other similar products. Otherwise, you can edit the Robotx.txt file to exclude those pages from being indexed by search bots.
In a Nutshell
SEO is the prime source of organic traffic and conversions for an eCommerce store. Getting the SEO strategy right is half the battle won. These are some ways how you can perfect the SEO worthiness of your eCommerce store and make it a beehive of sales.
Don’t forget to revisit your SEO strategy every now and then so that your store gets the best leads from organic traffic.
Have anymore thoughts on SEO for eCommerce stores? Let us know in comments.