Google is very particular about the things that you do to improve your rankings. To this effect, the firm periodically releases a series of guidelines on some of the changes that it implements on its search algorithm. The company hopes that if you follow the instructions, you will perform well in rankings. But it is evident that to rank highly, one needs extraordinary skills. Sadly, some people mistakenly use some skills that are supposed to game the Google rank algorithm. Google hates this practice. Here are six SEO techniques that Google hates.
- Keyword stuffing
Any cheap ranking tool will show you that the kind of keywords that one uses influence the way their sites perform. The Google search algorithm deliberately attempts to look for specific keywords when its spiders crawl hundreds of millions of websites. And because there are very many new websites that go live every day in the world, the algorithm is quick to judge sites based on the way their content appears. Keyword stuffing is a dangerous practice because it confuses the search spiders and gives readers a raw deal. People may be duped into rushing to a site only to get that the content is not relevant to their needs.
- Paying for links
Since Google issued guidelines to show that its algorithm values the kind of backlinks that are related to sites, some webmasters thought that it was possible to buy links and dupe Google. However, going by recent developments, it appears that Google is fully aware that some webmasters are using this dirty technique to boost their ranking. If Google finds out that you are paying for links, it will penalize you heavily. It is easy for the firm to know that your links are not from genuine effort because when you use the acceptable method of building links, it will take you a very long time to get the right kind of links. However, if you choose to buy, you can have many backlinks within a very short time and this will raise eyebrows everywhere.
Cloaking is an advanced SEO dirty trick. If you use special scripts that present different versions of your website to the search engines and the audience, then you are running the risk of getting penalized by Google. Cloaking means that a webmaster cleverly lies to the search engine that the site is full of useful content that is relevant to the needs of its clients. However, when using this method, you usually present to the users a cheap version of your site which is full of annoying advertisements and other things. Thus, the essence of this method is that you only must trick Google into believing that you run a genuine site that has useful content when you do not.
- Spam blogs
Spam blogs are fake blog accounts that have been created for the sole purpose of supporting a mother site. When you use this strategy, you end up creating a series of blogs that look independent but only serve the purpose of propping up your main site. Thus, the fake blogs have content and link back to the main site. In practice, using this method enables you to generate false and useless backlinks to bolster your site.
Google has been carrying out a very vicious campaign against such blog networks. If the firm finds out that a site has backlinks that emerge from fake blogs which belong to a system, the firm has been keen on punishing the owners of the main site very severely.
- Using invisible text
The reason for using some invisible text parts in your site is to trick search engines into ranking your site highly when you are stuffing keywords in your content. In other words, this dirty technique helps you to effectively hide poorly written content that is full of keywords from the readers but show it to the search engines.
- Social media spamming
If you populate social media pages with unnecessary content about your site, then Google may find you guilty of committing social media spamming. Also, if you deliberately place your content and links to your site on social media page discussions that are not related to your products, then Google may penalize you for social media spamming.
In summary, all these methods of improving your SEO performance are illegal, according to the regulations of Google. Besides, the firm continually develops new ways of detecting and deterring these and many other unwanted methods.