3 Online Marketing Channels You’re Probably Underutilizing

3 Online Marketing Channels You’re Probably Underutilizing

The phrase “online marketing” has become synonymous with just “marketing” these days. The vast majority of any business’s marketing efforts are usually focused online, as this medium has proven to be the most effective at giving a positive ROI. But online marketing does not consist of a single marketing channel. There are dozens (even hundreds, if you break it down enough) of channels that businesses can target to reach their customers online. Most business marketers know the major online marketing channels—SEO, Facebook, Twitter, etc.—but there are a few channels that…

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